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first_img Submit Share StumbleUpon Share Alessandro Fried, BtoBetOperators should think very carefully about using a platform owned by other operators, according to BtoBet Chairman Alessandro Fried.In the latest white paper report for BtoBet, Fried assesses trusting times for sportsbook and casino platform providers, and whether outsourcing your product or developing it in-house is the best way to go.“To be able to deliver a long-lasting software product involves a company structure, a product organization and planning to ensure a long life for the product,” he said.“Collaboration and TRUST are the name of the game with operators seeking providers that have the capability to aggregate all the available content while providing players with a seamless customer journey. Only providers with an open, independent and foresighted approach can manage this type of offering.”Fried cautions against the use of a platform developed by operators, because the products are often generated first as a B2C platform, by operators who then decide to also offer the product as a B2B option to mitigate the high cost of its creation and maintenance.He says that any decision to share player data (including names, personal data and preferences) must not be taken lightly, since this is giving a competitor insight into “the heart of any operator’s business”.Fried also continues with the theme of ‘trust’ by highlighting its importance within a partnership, particularly when an operator is choosing a technological partner and adopting software that has not been developed in-house but as a Software-as-a-Service (SaaS).He suggests that a good technological partner is one that gives constant support to their clients through skilled and knowledge referrals, holds extensive knowledge of the industry, and helps operators to achieve objectives in a safe environment that cannot cause damage to their business.Fried concludes by looking 10 years in advance, during which time “player data insight is sure to proliferate”, with more digital services, platforms and devices than ever before capable of generating data insights, including social media and messaging apps, location-based services, and online and mobile payments services.“These multiple sources of data, combined with the ever-improving capacity to reconcile data coming from different devices, will enable an increasingly rich view of the players,” says Fried. “It means we will move from today’s still largely two-dimensional view to one that is fully contextually relevant.”last_img read more


first_img0Shares0000Harambee Stars skipper and Tottenham Hotspur midfielder Victor Wanyama has been named the DSTV 2018 FIFA World Cup ambassador. Photo/TIMOTHY OLOBULUNAIROBI, Kenya, May 23- Harambee Stars captain Victor Wanyama was on Wednesday unveiled as the DSTV  2018 FIFA World Cup brand ambassador under the tag-line ‘Connect with Greatness’ as the Tottenham Hotspur midfielder continues to make more big-money moves outside the pitch.Wanyama who just arrived into the country for a three-week post-season holiday marks his second brand ambassadorship role having penned a similar deal last year with leading telecommunication giant Safaricom for their Chapa Dimba Tournament. It is new unchartered waters that most of Kenya’s leading sportsmen have often failed to explore, but several have already dipped their feet into the roles.Wanyama’s elder brother MacDonald Mariga serves up a similar role with betting firm Betin while Olympic Marathon champion Eliud Kipchoge works with vehicle brand Isuzu in the same capacity.“It is a humbling moment for me to be chosen as the brand ambassador of DSTV’s World Cup campaign. As a player it is great to be a role model to the young ones and hope this will be a source of inspiration to the upcoming players that they can get to the top with hard work,” Wanyama said after signing the deal at the DSTV production unit.Apart from appearing on the Pay-TV company’s advertising and public announcements, Wanyama will also undertake football clinics for young players across the country throughout the one-month World Cup period.“Victor is one of the best and most successful footballers Kenya has produced and for us he envisages what our brand stands for. He has shown that a person with hard work can come all the way from the grassroots and his story can inspire a generation,” Multichoice Managing Director Eric Odipo told Capital Sport.He added; “We will have various clinics with him where he can share his story and moments with the young ones and for us this is a great opportunity to play a role in the development of sports in the country.”SuperSport will relay all the 64 World Cup matches live across all subscribers.“We plan to have an unrivalled all angle coverage of the World Cup where we will offer our subscribers in-depth pre and post match analysis you can’t find anywhere else and the matches will have options of both Kiswahili and English commentary,” Odipo further stated.0Shares0000(Visited 3 times, 1 visits today)last_img read more

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