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first_img 6SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Remembering (and embracing) the PastMany credit unions today began 50, 60 or even 70 plus years ago. They all started with ONE single sponsor, or select employee group (SEG), that shared a common bond we’ve heard our board of directors and long-term employees describe in tales from years ago. In most cases, the credit union’s first office was onsite, within the sponsoring company’s facilities. Your credit union’s board of directors and even your credit union’s first employees were probably employees of the sponsoring company as well. This helped to instill trust and create strong member relationships which turned into a true financial partnership over time.Building Personal (financial) RelationshipsDay-in and day-out, whether they were on a short break or during their lunchtime, employees would walk over to the credit union, say hi to Bill and Joyce, grab some coffee and maybe even conduct a transaction. When you combine strong personal relationships (even friendships) with a VERY local presence, you’ve got a captive targeted audience to engage with at a personal level.Years ago we enjoyed – even took for granted – that status of trusted financial partner with SEGs. Members, in turn, showed their loyalty by thinking of the credit union first for every financial need – a very loyal membership base. Credit unions also made loan decisions based on more than a credit score or credit report back then, because we really KNEW our members and they told others about us – and it wasn’t awkward to talk about the “credit union” with others back then. continue reading »last_img read more

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