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first_img Facebook By Jon Zimney – December 15, 2020 0 187 Google+ Elkhart City Council approves fines for businesses shirking COVID-19 health orders Pinterest Google+ Pinterest WhatsApp (Photo supplied/City of Elkhart) City leaders in Elkhart are about to roll out fines for any businesses in Elkhart caught violating any standing public health orders.Mayor Rod Roberson has been spearheading the effort as he has been working with the Elkhart Common Council on writing and pushing a bill through, outlining the fines. Roberson clarifies he is not looking to punish businesses, but educate business owners.“This is an opportunity to educate our businesses and organizations,” he told the council at the bill’s final reading on Monday. “To make sure the health order is adhered too.”In the final reading, councilors laid out the structure of the fines. A first and second offense will only result in a written notice to stop violating public health orders or formal warning. A third offense will result in a $100 fine and a fourth offense would be a $250 fine.“If we are educating along the way, then the highest fines you see we’ll never get to,” Roberson added.Roberson spoke at the bill’s first reading last week in which he detailed how he recently had COVID-19 and that he has lost family and friends to the pandemic.The public got a chance to weigh in on the meeting as well with a mixed bag of opinions being voiced about the fines. One of those who spoke was Kim Henke, a registered nurse at Elkhart General Hospital.“The marathon is not yet finished and it is difficult for those working the front line,” she said. “Don’t forget us, because we have not forgotten you.”The ordinance passed 7-to-2 and with Roberson having committed to signing off on it, fines could start being implemented this week. Twitter CoronavirusIndianaLocalNews Facebook Twitter WhatsApp Previous articleFormer Mayor Pete Buttigieg to serve as Biden’s Transportation SecretaryNext articleLongtime Middlebury school board member, businesswoman selected to replace former Rep. Stutzman Jon ZimneyJon Zimney is the News and Programming Director for News/Talk 95.3 Michiana’s News Channel and host of the Fries With That podcast. Follow him on Twitter @jzimney.last_img read more

first_imgWhen we think about social media marketing, there is usually one thing that comes to mind – the social media mogul that is Facebook. Facebook has more than 900 million active monthly users, and while that number is staggering, it’s imperative for your business to share the social love. Facebook is a great way to connect with consumers, but there are other social media sites that deserve your attention. As a matter of fact, a little birdie tells us that the second most popular social networking site boasts 310 million active monthly users. That little birdie is Twitter.With 42% of Twitter’s users following various brands, it’s an open field for marketing opportunities. Twitter is a great way to spread awareness of your brand, generate leads, direct traffic to your website, and build a loyal fan base. We’ve all heard the basics of Twitter marketing – use hashtags effectively, engage with your followers, and listen more than you tweet. Those are obvious after using the site for a few days. If you really want to stand out on Twitter, here’s how to do it:Change Up Link LocationsA study by Dan Zarella found that a link’s location in a tweet makes a large impact. Zarella created a heat map to prove his point. After comparing 200,000 random tweets, Zarella found that the click-through rate (CTR) was higher on average – by quite a significant number – if the link was closer to the beginning of a tweet. He also noted that the best area for clicks is about 25% of the way through the tweet. continue reading » 21SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

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