By Max Jenvey of Oxxygen Marketing Partnership, a strategic business firm, specialising in the bakery, foodservice and convenience retail sectorsHow easy is it for bakery retailers to introduce promotional activities and develop an annual promotional plan?Our colleagues at him! confirmed that 60% of your customers actively look for sales promotions and meal deals when entering stores (Food to Go Report 2009). And a staggering 30% of customers never saw a promotion while shopping. These statistics beg the question of what are you doing, right now, to capture 90% of your market?Firstly consider well-known sales promotion techniques, such as price discounts, happy hours, buy-one-get-one-free, coupons, sampling, premiums, loyalty cards, link deals or meal deals. Providing you offer a minimum 14% total discount based on the total combined price you can call the offer a promotion. Obviously, you can be more generous, but start small and work your way up. For instance, look at your best-sellers sausage rolls, croissants, pains au chocolat, steak slices, Cornish pasties and link each one with an appropiate item, such as coffee/tea, juice/smoothie, water/carbonate depending on the time of day and meal/snacking occasion. Communicate your offer through clearly price-pointed, product-centric images and posters. Shelf-talkers work especially well at the counter where customers make their final decision.Be sure to offer low, medium and high-value meal deals, which give your customers choice and variety. In turn, you will get increased sales and profits.Remember it’s also about building a relationship with your customers; loyalty is big business and is one of the strongest promotional tools.Choose your promotions carefully, based on your customer research, sales data and buying habits. Break down your sales by product category, season and time of a day. Always ask your customers what they want, too, what are they looking for from your store and how you can better satisfy them.
AS part of its outreach programme to the Linden community, Guyana Badminton Association (GBA) recently made a donation of racquets, nets and shuttlecocks to Mackenzie High School.Shavin Greene, the Physical Education teacher at the school received the equipment from GBA executives Marlon Chung and Emelia Ramdhani.Greene, who did a two-day training sessions last month with the association, is now familiar with the necessary rules and regulations of the sport.It is expected that the GBA will periodically visit the school to follow up on the progress and give the necessary expertise where needed.Meanwhile, GBA will host Under-11, U-13, U-15 and U-17 tournaments in the second week in October for all schools to participate.