domestic Internet as feudal hegemony, each commanding point BAT three world occupy the Internet, each industry got into "giants of the game". Send a giant wave, you know there is no state.
but there is such an industry, even giants are also a headache – O2O, Baidu glutinous rice under the strength of the line, Ali received high German layout LBS, Tencent is a shot WeChat internet. Palestinians say, big bend to engage the line is really not easy ah, don’t flash.
The reason why
is difficult? In fact, the public comment turned slow than others "slow", but its traditional enterprise was not so easy to accept mobile Internet thinking, even if there is little knowledge of the Internet are the most powerful and millet marketing is in the state of WeChat fudge.
in fact, the real O2O not so complicated, in addition to giant, also want to easily engage in shaping the closed-loop ecological chain empire as home to wash sleep. In the end there is no chance that the entrepreneur? Of course! Yes! From the foreign media in selected 8 small and beautiful case, look at the postures of O2O in the end how can radiate charm.
1, Douche Parking let the bastard parking nowhere to hide
Each big city in Russia
parking chaos phenomenon is very serious, blocking the door, blocking others cars, accounting for sidewalks are It is often seen. things, and is headquartered in Moscow online newspaper The Village launched a product called "Douche Parking" (ER, meaning "SB stop") LBS free application to the exposure of parking behavior and use of digital media to public pressure exhort people to regulate parking.
Douche Parking users see chaos parked car, you can take a picture and enter the car model, color, license plate number and other information, and then the application will address through the IP lock the car near the location of the computer users (often including parking the many relatives and friends, colleagues, classmates, neighbors oh!) let them see, very prominent banner ads on The Village and its partner sites, the "XXXX (license plate number) you are tired of this discussion, as it does in XXXX (the name of the street on the road)" – no more, in order to get rid of these ads, you have to stop the chaos of the car to share information Facebook.
2, Hiscox – use Wi-Fi hot selling insurance
UK listed insurance company Hiscox by Wi-Fi hot potential customers for small businesses advertising — people in the vicinity of Hiscox outdoor advertising BT Openzone login British Telecom Wi-Fi wireless network, you will see a corresponding digital advertising and direct dial telephone counseling insurance business; His>