Three profit models of reading websites

Although Beijing is not the student’s Internet Co, but chairman Wang Donglin did intend to use a big, to prove that he is the real "Internet man".

Wang Donglin going through huge amounts of money to build the student is read the website (, as a scholar in the field of Internet companies to establish a flag. In the past two years, the student’s initiative UOML standard has become a global standard document operation only, from the establishment of student leadership in core technology in the field of software industry. Now, Wang Donglin will obviously want to pace farther.


scholar had done the Internet, but in the field of e-book development has ten years of history, is now entering the Internet just in time." On the eve of May, with Wang Donglin to accept the "Financial Times" interview. In his view, a huge business opportunities in the new stage is slowly opened his eyes.

"Boku" mode


in recent years, the momentum of the development of domestic reading sites can be described as hot.

not long ago, Shanda announced the acquisition of three years ago, the starting point of the Chinese network ( capital increase of $100 million, indicating its extremely optimistic about the prospects of the reading site. Another literature huanjianshumeng site ( was collected from the bag TOM. By Sina, Hongxiutianxiang other study sites have also become a large class of a new round of capital chasing target.

and the network original novel as the main content of the website is different, Wang Donglin’s student is read but chose the traditional road to Wikipedia for the content of electronic books. In the past, take this kind of mode is "Boku net" and related websites are mostly ended in failure.

According to

data show that the network Bo was founded in the end of 1999, is headquartered in Silicon Valley, its business model is the introduction of press electronic copyright of all kinds of books, and electronic books for users to pay to download. In 2001, the site eventually ends, were forced to close. The incident caused a great stir at the time.

actually, the student is read the business model and the Boku of an identical nature. So far, the website provided by all authors or publishers for e-book duly authorized, and has 250 thousand contract content resources, covering all disciplines, with thousands of monthly rate increase.

this investment is undoubtedly very alarming, but Wang Donglin is not worried that they will repeat the tragedy of Boku net. The passage of time. The same road in 2000, because of the number of Internet users and consumption habits have not yet. But now, no matter what kind of model can be profitable website."

according to the idea of Wang Donglin, the student is read electronic books will be transformed into a professional portal, goal is to become China’s largest electronic journals, e-books, reading and communication network sales platform, set up interactive communication bridge between authors and readers, publishers.


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