Abstract: the beginning of this year, the electricity supplier in Taiwan has undergone a great change in the community, especially in the field of mobile commerce. This year alone more than five companies have announced its entry into the mobile social commerce, not only is the case, the requirements of the products are also very similar: the seller + Social Commerce + payment guarantee.
The concept of derivative, red net electricity supplier
in recent years, blowing, in fact, in Taiwan, this type of human forms of electricity providers has not been much attention. Part of the reason, in addition to WeChat itself in Taiwan is not the mainstream of communication APP (APP LINE in the mainstream of Taiwan chat), and people are so used to use mainstream business services, especially in Taiwan traditional electricity supplier service quality has a certain level (for example: Taipei city six hours of delivery, improve the financial payment system etc.) this type of small and micro electricity supplier, has not been the mainstream business.
beginning of this year, Taiwan electricity supplier has undergone a great change in the community, especially in the field of mobile commerce. This year alone more than five companies have announced its entry into the mobile social commerce, not only is the case, the requirements of the products are also very similar: the seller + Social Commerce + payment guarantee. Basically is the flagship of the shelves quickly simple mode of operation of a mobile phone, we can use the auction platform, combined with their own goods can share each other, and at the same time give shopping security (for example: the receipt of goods to the payment to the seller of the third party security).
In the end the
industry saw what is the chance to wave at the same time, with almost the same requirements, adding the same market. Will this be the face of Taobao struck, Taiwan electricity supplier turnaround?
mobile social business era layout
is currently in Taiwan, all people can hit when the seller of the industry, in addition to the traditional electrical business outside the auction Yahoo! APP, there are other kinds of community started cross-border business to join, for example: KKBOX music platform in Taiwan launched KKTOWN, Singapore game company Garena, Taiwan shrimp auction game the orange Swapub (and the other is different, Swapub is the flagship of the concept of barter). New representatives joined the fray, a Taiwan team in the auction, the last is to get the red capital led the $six million investment in the early stage of the concept of the new Singapore seller put forward the public Carousell rotary auction.
before these warlords, Taiwan electricity market is mainly to the seller to provide goods by occupation, but to enter the Taiwan market auction rotation, in the absence of logistics, nor Taiwan consumer habits, credit card payment or payment convenience store goods (super pickups payment is very mainstream electricity supplier payment) case they have set off a whirlwind of young people in the campus. Then there are huge resources such as Yahoo, >