since April of this year, some of the ads on the Internet to increase a free enterprise phone button. Click this button and the page will pop up a dialog box, just enter your handy landline or mobile phone number, click on "immediately call me" button, the side of the phone will be sounded immediately. The new "call advertising" model which is the launch of the ant ant interaction, interactive company chairman Gao Hongbing said in an interview with reporters, call advertising adopted a "free call, a new generation of advertising network platform to pay, through the" call advertising "can help enterprises or advertisers realize precision marketing.
compared with most of the Web2.0 site is difficult to find a profit point, the business model is relatively clear call advertising. Call advertising, also called pay per click advertising. Although in the form of online advertising, but it is in the form of direct communication between consumers and advertisers to charge the cost of advertisers. Advertisers every turn on a phone, you need to pay 0.3 yuan to the ant interactive phone calls per minute, as well as the cost of each phone promotion costs $7. In order to prevent the wrong call, such as invalid call, ant interactive provisions within 45 seconds is not included in the billing.
moreover, the call advertising can effectively avoid Baidu, Google and other search, PPC advertising click fraud occurs. This through the manual or click on the process of cheating on the Internet advertising repeatedly click on the phenomenon, so that the effect of advertising is greatly reduced, but also increased the advertiser’s advertising expenses. Compared to the call advertising, there is little "call cheating" problem, the first call cheating cost is too high, and need to through the background monitoring platform.
to call for advertising user group, Gao Hongbing said, call advertising not all ads, some advertisers came to the door, but is still the key reason is the interaction of ants away, because it is not suitable for the call advertising business model. Relatively speaking, the field of education and training, investment sales, food consumption and health care is more suitable for the "call advertising", because of the potential demand of users for advertising, they can expect more direct communication with the enterprise, and in the past, they are interested in advertising, will take the initiative to spend money to call, and now call "advertisement" that is completely free for consumers, call charges are to be borne by the advertisers.
A data report
internet lab shows that Internet advertising is evolving into a new form, the first generation of Internet advertising is the portal advertising, is a brand exhibition by browsing payment; the second generation of Google, as a representative of the Baidu search advertising, PPC advertising; third generation model the network advertisement is a pay per call advertising, this is the next generation of the Internet advertising revenue in the direction of mining huge cash flow. In the future, many online advertising will be embedded in the call button. This is an upgrade of Internet advertising, but not an alternative.