Peng Jiaxin, vice president of Tencent Tencent open to build a new eco game to create a one-stop bus


Tencent application Bao distribution volume exceeded 76 million, far from the Tencent mobile open strategy conference, within six months the growth rate of 52%, Tencent Inc vice president Peng Jiaxin in July 30th ChinaJoy CDEC (Chinese international digital interactive entertainment industry forum) speech officially revealed the latest data applications treasure. Peng also shared with the Tencent open platform for the latest observation of the game market, the future, the development of the game industry will show four trends: social, fine, diversified, cross screen.

 

(Tencent Inc vice president Peng Jiaxin speech at the CDEC Summit Forum)

At the beginning of the Tencent

based mobile strategy of opening up and promoting the success of the, Pang Ka letter also said in his speech, the Tencent will join the Tencent open platform cloud, open wide for the competitive ability, the Tencent entrepreneurial base of the window, making integration from Online to Offline entrepreneurial environment, development, operations, profitability in all aspects to solve the problem faced by developers, for game developers to stop business in an open platform for Tencent.

within two years, Tencent will generate billions of dollars for developers to build a new game ecosystem

 

Tencent open for the value of the game industry, mainly reflected in three aspects: to support entrepreneurship, prosperity of the industry, ecological innovation. Pang Ka letter interpretation of the three Tencent opening results through several data: from 2011 opening date, a total of 3 million registered developers in the Tencent open platform business, by the end of 2013, revenue of 5 billion yuan has been created for third party developers, open embrace mobile at the beginning of this year, 2014-2015 is expected to generate revenue exceeded 10 billion for third years developers."

 

at the same time, from the developer’s entrepreneurial atmosphere, the domestic game market game entrepreneurial types diversified, developers from stand-alone games, online games, web games to mobile games dozens of different types of games all meet the needs of users; the pattern of regional industry, many developers began to start from the first-tier cities to return to the two or three line of the city business; a small team of data show that in 2014 the small team of developers accounted for the total number of Tencent open platform business 41%, compared to the same period in 2013 increased by 400%.

mentioned ecological innovation, Pang Ka letter analysis to: Tencent open, in terms of product type, business model, marketing methods to promote innovation throughout the Internet ecosystem. From the type of game, from the end of the tour to tour page, trend began to show lightweight, social networking, and from Webpage Game to Mobile Games, showing a trend of diversification, mobile". In addition, the Tencent in the open system, wide point, QQ member, yellow diamond, the task is to meet the developer market better products to operate and maintain the user came into being. The micro download, red code, cross screen >

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