although the current market demand for nails is growing, the business will have a good nail business development. However, there are still a lot of nail shop to end in failure, which requires entrepreneurs can be good at summing up experience, lessons learned, so as to make their nail business success. So, what are the reasons for the failure of nail shop?
service is not in place
nail is an experiential consumption, so the quality of service to a large extent determines the performance of the number of. With the increasingly high demands of consumers Manicure services, guidance from basic entry regards to professional solutions, Manicure stores need to improve store service processes, and do Manicure division etiquette training, first of all to win customer satisfaction, Manicure shop to a profit.
publicity is not in place
modern enterprise management is a major feature of more and more emphasis on marketing, the major Brand Company marketing costs rising year after year, but the relative, good publicity to the enterprise return is huge. Nail shop in the good technical services at the same time, it is necessary to put this advantage through the promotion of creative publicity, expand brand awareness, the target consumer groups will continue to expand.
sales are not in place
There are only
skills, flexibility, to live, to enhance the performance of the objective. Nail division in the process of selling and do not pay attention to his wife, in the communication with the customer does not pay attention to the way they speak, will lead to poor performance of nail shop. Nail division in the sales to avoid the following three common mistakes: 1, the customer began to sell the product on the door; the tone of the attitude of the second, the service is not enthusiastic; 3, ignore the customer needs, forced marketing.
if you just is an operator of an Manicure shop, maybe you are ready to enter into a market, such as business process, the above three factors in the natural Manicure shop need to avoid, so that it can make the business more prosperous shop.