5 easy ways to better engage with your Twitter audience

first_imgWhen we think about social media marketing, there is usually one thing that comes to mind – the social media mogul that is Facebook. Facebook has more than 900 million active monthly users, and while that number is staggering, it’s imperative for your business to share the social love. Facebook is a great way to connect with consumers, but there are other social media sites that deserve your attention. As a matter of fact, a little birdie tells us that the second most popular social networking site boasts 310 million active monthly users. That little birdie is Twitter.With 42% of Twitter’s users following various brands, it’s an open field for marketing opportunities. Twitter is a great way to spread awareness of your brand, generate leads, direct traffic to your website, and build a loyal fan base. We’ve all heard the basics of Twitter marketing – use hashtags effectively, engage with your followers, and listen more than you tweet. Those are obvious after using the site for a few days. If you really want to stand out on Twitter, here’s how to do it:Change Up Link LocationsA study by Dan Zarella found that a link’s location in a tweet makes a large impact. Zarella created a heat map to prove his point. After comparing 200,000 random tweets, Zarella found that the click-through rate (CTR) was higher on average – by quite a significant number – if the link was closer to the beginning of a tweet. He also noted that the best area for clicks is about 25% of the way through the tweet. continue reading » 21SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img

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