Vision, values must drive sales and service culture

first_img 14SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr You’ve invested massive amounts of time and energy into developing an ethical, member-centric sales and service culture. What steps should you be taking to ensure your staff stays true to your vision and core values?As news coverage of unscrupulous behavior rocks the financial services world, it’s an opportune time for credit unions to re-examine their communication, goal-setting and incentive strategies, oversight capabilities, and performance management.Three members of the CUNA Creating Member Loyalty™ team—Angela Prestil, Carla Schrinner, and Jayne Hitman—along with Denny Graham, president/CEO of FI Strategies, weigh in with advice on developing and maintaining a strong, positive culture in your credit union, designing an incentive program that prioritizes members’ best interests, and the value of earning your members’ trust. continue reading »last_img

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